Appleflats
From 2018 to 2019, I led all the design and marketing efforts for Appleflats, a small specialty food company known for its locally made crabapple jelly and mixers. My work included creating print and digital campaigns, designing in-store materials, and driving media attention to boost brand awareness and support the launch of their new retail store. This page showcases the range of creative projects I developed during that time.
News articles and tv appearances I coordinated:
During my time at Appleflats, I worked with local news outlets and bloggers to share the company’s unique story and promote the opening of their new retail store. Their mission was to highlight how with a little care, this often-overlooked fruit could be transformed into delicious natural drinks and jellies. Below is a collection of articles and TV appearances I coordinated and helped publish.
Sources: RogersTV, CBC, Elmira Observer, New Hamburg Independent, Niagara Falls Review, Karina Flores, The Stratford Beacon Herald, Waterloo Region Record, Kitchener Post
Random work
A collection of product photography, mockups, and brand partnership collaborations.
